A Better Choice - Quality, Freshness, Service

By supporting local Australian fruit and veg shops, you are making ‘A Better Choice’, not only for your family but for the economy and the fresh produce industry. When you buy local, you are guaranteed a better choice of available products, a better choice for freshness, and the knowledge and service that comes from local business owners who are part of the supply chain from growers, to wholesalers, to retailers.

A joint initiative by industry group Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), the program supports more than 700 retailers across Australia who supply 15% of the fresh produce sold each year.

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Looking for A Better Choice?

Find Your Local Fruit and Veg Shop

When you eat local and shop local, there is a guarantee that your money stays within the community. ‘A Better Choice’ represents the independent retailers who supply more than half of Australia’s fresh produce across the country. Buying local is giving back.
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Spring is in full swing, and so are the school holidays! It’s the perfect time to gather around the table with fresh, seasonal produce and create tasty, healthy meals the whole family will love. Whether you’re looking for easy...

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“We have been fighting as independent retailers against massive multinational marketing campaigns for years. Finally, it’s our time to be a part of a national brand that gives us the ability to compete.”

Robby Guardala - Indooroopilly Fruit, Queensland

"The first program of its kind to be delivered on a national level in Australia, collectively we can all make a better choice and keep the Aussie fruit and vegetable industry thriving for generations to come.”

Andrew Young - CEO, Brisbane Markets Ltd.